Blckbrd Soundbranding


  • composer
  • producer
  • creative director

Shuffled & shelved

For this Dutch insurance company we designed a complete sound branding package, build on their brand story and core values.

The brand score is the blueprint for the sound of Delta Lloyd. The specific musical elements used in this score tell the brand’s story, which make it’s sound unique. We also produced variations on the brandscore as well as various library tracks, the audio logo, and an elaborate search for the new brand voice. We finally chose and recorded Dutch rtv host and actor Eric Corton, who ticked all the right boxes.

Unfortunately, just when the complete redesign (both audio and visual) was ready to be implemented, Delta Lloyd was taken over by NN Group and ceased to exist as a brand…

Logo and brandscore

Various library